Certainly the answer will be different depending on who you talk to – whether it is a business who would likely say – “sales” compared to a non-profit who would say “donations” or “volunteers.”
I would submit one of the ROIs, as far as I am concerned anyway, is being seen as giving value to the community. Obviously that is a nonprofit perspective – I can’t help it as it has been my world for the last 20 years.
Drew McLellan offers some questions to consider and shared an infographic from InventHelp that shares some interesting statistics concerning the ROI of Facebook and Twitter which you can see below.
Shane Vander Hart
is the founder and editor-in-chief of Caffeinated Thoughts. He is also the President of 4:15 Communications, LLC
, a social media & communications consulting/management firm. He is a communications director for American Principles Project
’s Preserve Innocence Initiative. Prior to this Shane spent 20 years in youth ministry serving in church, parachurch, and school settings. He has also served as an interim pastor and is a sought after speaker and pulpit fill-in
. Shane has been married to his wife Cheryl since 1993 and they have three kids. Shane and his family reside near Des Moines, IA. You can connect with Shane on Facebook
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