A new study by LiveScience shows that TV Ads may make unhappy tweens materialistic.
Duh. I mean really? How much did they spend on that study? If kids were content they likely wouldn’t gravitate toward material things. So apparently that is the silver lining in the study, marketers aren’t as influential as once thought.
Of course this is a Dutch study so we don’t know how American tweens will measure up.
So the key takeaway for me is this – teach our kids that contentment doesn’t come from things and cut the TV time down.
Shane Vander Hart
is the founder and editor-in-chief of Caffeinated Thoughts. He is also the President of 4:15 Communications, LLC
, a social media & communications consulting/management firm. He is a communications director for American Principles Project
’s Preserve Innocence Initiative. Prior to this Shane spent 20 years in youth ministry serving in church, parachurch, and school settings. He has also served as an interim pastor and is a sought after speaker and pulpit fill-in
. Shane has been married to his wife Cheryl since 1993 and they have three kids. Shane and his family reside near Des Moines, IA. You can connect with Shane on Facebook
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